Doing Digital Transformation

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The Italian Industry 4.0 Plan is an important initiative to help focus the attention of the productive system to the paradigm of the so-called 4th industrial revolution and, more generally, to digital transformation and innovation. But, exactly, in practice, how is digital transformation done? Digital transformation in short Let’s try and simplify as much as […]

Selling ​​with immersive technologies?

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Immersive technologies, like many other components of today’s digital revolution, aren’t new. Virtual reality, for example, has been adopted in the medical field, in the automotive industry and in flight simulators since the ’70s. What changes today, and this is a general trend, is the market offering of increasingly sophisticated tools at ever lower prices. […]

Digital Sales Transformation: we take stock

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CRM Digital Sales Transformation is closely related to the key sales management tool, namely the CRM (Customer Relationship Management), the IT platform for managing interactions with potential and existing customers. Introduced in the 90s, it lets you to map, plan and manage the execution of sales, marketing and after-sales service activities and automate their processes. […]

Upgrading to digital: which way?

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I’ve always been very curious and passionate about technology. It may seem obvious for those who, like me, graduated in engineering. However, despite my degree and my passion, I have perceived over the years a growing gap between my digital skills and the state of technology. At the time of my graduation (1984), when I […]