People don't want to buy a quarter-inch drill. They want a quarter-inch hole!

The secret to winning the innovation game lies in understanding what causes customers to make choices that help them achieve progress on something they are struggling with in their lives

Clayton Christensen: The Theory of Jobs To Be Done – Harvard Business School

https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done

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Are you looking for an italian partner...

to help you manage the local market, with an eye on innovation?

to help you deliver your innovation projects to the local market?

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innovation manager

Skillful at collecting, analyzing and integrating all the elements for a project proposal

360 degree view of digital transformation technologies

Sales experience to create value with the customer

Call +39 335 23 81 20

Chat with us

project manager

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